Student-run, Student-led
Allen Hall Public Relations
Through Allen Hall Public Relations, one of the nation’s largest student-run PR agencies, I worked on account team of 4 to deliver quality content, strategy and consultation for Baby Blues Connection, a Portland-based perinatal mental health support nonprofit.
Specific recommendations for style guide, messaging, content forms & engagement based on research insights
Instagram Competitive Analysis
Consistent style guide, call to action & messaging. Direct application of the insights and recommendation gathered from the competitive analysis.
Sample Instagram Post
Revamped Instagram bios for each of Baby Blues Connection’s 4 accounts, all with engaging descriptions, a clear call to action and better navigation to a central Link Tree for additional resources.