Student-run, Student-led
Allen Hall Public Relations
Through Allen Hall Public Relations, one of the nation’s largest student-run PR agencies, I worked on account team of 4 to deliver quality content, strategy and consultation for Baby Blues Connection, a Portland-based perinatal mental health support nonprofit.
Specific recommendations for style guide, messaging, content forms & engagement based on research insights
Instagram Competitive Analysis
Consistent style guide, call to action & messaging. Direct application of the insights and recommendation gathered from the competitive analysis.
Sample Instagram Post
Revamped Instagram bios for each of Baby Blues Connection’s 4 accounts, all with engaging descriptions, a clear call to action and better navigation to a central Link Tree for additional resources.
Instagram Bio Mockups
Grow, Together Spring Fundraiser
I wrote a press release that was distributed to a media list that our team created. The release strategically ties in the event to current lack of funding for nonprofit organizations in the U.S.
Event Press Release
Social Media Graphics
Created 55+ social media graphics and a 2-month content calendar leading up to the fundraiser to drive engagement and awareness about the event. This was a turn-key social media campaign for our client to implement
